Barnes & Noble
Hispanic Heritage Month
This project served as a final assessment for a multimedia course; requiring the creation of branded content for an original campaign. For this purpose, I chose the brand Barnes & Noble, and focused on the celebration of Hispanic Heritage Month from a literary and marketing perspective. Promotional elements for this project included the mockup of a supporting landing page, social media posts, out-of-home ads, and newsletter.
Disclaimer: The content on this page is in no way endorsed by or affiliated with Barnes & Noble. This is solely for academic purposes only.
Reading is a celebration of cultura.
For generations, storytelling has been used to keep thousands of memories and traditions alive. A method that has continuously preserved tales that continue to surpass time and space, as well as inspire new stories that capture our hearts and leave a lasting mark on us.
This month, we at Barnes & Noble are beyond excited to honor and celebrate our Hispanic/Latinx authors & their impactful stories during this year's Hispanic Heritage Month!
Hispanic Heritage Month is a designated time of recognition for the Hispanic culture and community alongside their influence on society. Starting on September 15th, this national celebration runs for an entire month until October 15, 2023.
Throughout the month, we hope you'll join us in recognizing the contributions and influence of the Hispanic community the way we know best - through our love of books! Featuring some of our favorite Hispanic authors and books, we encourage you to check out the different ways we are currently highlighting and amplifying the voices of the Hispanic community this year.
Enjoy 15% off on all Hispanic books, music, & other select merchandise with code "HHM15" at checkout.
Offer valid both in-store & online.
Make sure to also check out our socials and bookmark this landing page for all the latest updates on our ongoing HHM giveaways and activities.
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Catch a glimpse of our main prize for the Hispanic Heritage Month Loteria Challenge!
The winner will receive a signed & exclusive edition of Adam Silvera's highly anticipated novel, The First to Die at the End.
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Check out B&N's Aroma a libros, their first ever book blog completely in Spanish!
Click here to see more from B&N on Hispanic Heritage Month.