The New Mr. Worldwide

For a multimedia content creation course, a fellow classmate and I curated a hypothetical campaign in response to an advertising brief for the brand, Duolingo. Promotional elements included original video/social content and a customized landing page. With the primary goal being to tap into Gen Z and millennial fandoms, we thought what better way to accomplish this than through the universal love for music?

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introducing the new mr. worldwide...

Featuring more than 35+ languages to learn, Duolingo is the perfect way to make learning fun, free, and effective for anyone, wherever they are in the world.

Some might even say Duolingo is the new Mr. Worldwide ... or should we say Duo Worldwide?

With the help of our very own Mr. 412 turned Mr. Worldwide - not to be confused with our good friend Pitbull - Duo is always ready to share some international love!

let's get this party started! 🎉

sharing our international love 🌎💚

*Playable social video ad further down

Get ready to have the ✨time of your life✨ with Duolingo! Ranked as the world's #1 language learning app, the Duolingo team works hard to make learning accessible. Everyone gets an invite!

Take your language skills to the next level and download our app today! Available via the Apple store and Google Play.

as easy as uno, dos, tres 🙌

Having a tough time learning a new language? Don't worry - Duo's been there, done that, and ready to teach you everything you need to know!

Our bite-sized lessons and personalized exercises will help you learn at the level and pace that's just right for you.

Need a quick study break? Duolingo. Stuck in an Lyft? Duolingo. Traveling around the world? Duolingo. A simple solution for every situation.

We love to see people use Duolingo! Check out our socials for the latest updates and for a fun time. Duo himself is known to frequently make quite the appearance - he especially loves to interact with his fans in the comments section.

P.S...stay tuned for Duo's first ever livestream coming soon!

In the meantime, live laugh love Duolingo and follow us on our socials!