In this case study, a fellow classmate and I deconstructed the creative strategy and media tactics behind Frito Lay’s Flamin’ Hot campaign - Flamin’ Hot University - in collaboration with rapper and songwriter, Megan Thee Stallion. From re-tracing audience insights to analyzing visual/audio frameworks, we holistically review all campaign elements and how they came together to make this bold and innovative partnership an unforgettable brand moment.