Palm Springs
Spring Break Tourism
Below is a mockup landing page + email newsletter that I created for one of my multimedia content courses. We were tasked with creating branded content to support a hypothetical campaign. Out of the proposed topics, I chose to focus on Palm Springs tourism and driving interest amongst young adults looking for their next spring break destination.
Disclaimer: The content on this page is in no way endorsed by or affiliated with the Palm Spring Visitor Center. This is solely for academic purposes only.
Stay & play in the city that always brings the heat!
Nostalgia • Vibrant • Affordable • Relaxation • Modern
Memories that last a lifetime.
Whether it be for a quick weekend getaway or a much deserved week-long retreat, Palm Springs has something to offer everyone - including young spring breakers visiting on a budget.
Given that this younger audience is often broke students trying to sneak in a mini vacay before finals, it can be assumed that when choosing how to unwind, money has a huge influence on their final destination and travel plans.
Introducing a series of interactive & affordable travel guides for Gen Z, making Palm Springs the next spring break hot spot.
NOSTALGIA + MODERN
Visit downtown Palm Springs and recreate iconic moments. Explore unique small shops, discover Instagramable photo ops, or revel in the city's rich history via museums and self-guided celebrity inspired tours.
Palm Springs appreciates nostalgic and retro aesthetics just as much as you. Discover what else this city has to offer when it comes to their special mix of classic and modern vibes.
RELAXATION
Fully immerse yourself within the natural beauty of the Greater Palm Springs area. Explore nearby hiking trails or stop by a local botanical garden for a nature detox and much needed R&R.
Mental health and self-care are important pillars at the core of life. Nature remains a popular outlet for these types of wellness journeys as well as nicely provides a low cost reset, both literally and figuratively.
VIBRANT + AFFORDABLE
Admire the modern-chic and eclectic feel of Palm Springs' enchanting aesthetic. Full of life and color, the local establishments offer endless opportunities to curate the perfect retreat.
Big on self-expression and saving money?Our travel guides exists to show you just how customizable spring break in Palm Springs can be. Experience luxurious vacation vibes all the while still staying under budget.
Join the fun and become part of something bigger by sharing what makes this city the right vacay spot for you. Connect with fellow spring breakers via Instagram and TikTok by posting a pic of your favorite Palm Springs spot or somewhere in the city you'd want to visit if given the chance. Make sure to add our custom hashtag #PalmSprings4Me when sharing what Palm Springs means to you for the chance to win tickets to Coachella 2023. Don't miss out!
Mock Email Newsletter
Subject Line - Spring Break Mode: Unlocked
A/B Testing Changes (Visuals): Shape of title boxes, color allocation, & social media creative swap.
Version A
Version B
