Target NSO
USC Public Relations & Advertising Comp Exam
This project served as a cumulative portfolio of strategical insight and planned media to support an advertising campaign for the hypothetical grand opening of a Target superstore in Columbus, Ohio. Leveraging tools and practices I learned throughout USC’s PRA program, each piece emulates familiar segments of Target’s iconic brand narrative.
Disclaimer: The content on this page is in no way endorsed by or affiliated with Target Corporation. This is solely for academic purposes only.
Social Media Posts
Out of Home
Press Release
Blog Post
Columbus Superstore for Target Superfan
3 Fun & Interactive Ways You Can Celebrate Target’s New Superstore
Welcome Target superfans!
Following our grand opening ceremony, we’ll be hosting a series of special in-store events at this new location for an entire week. We’re so excited to share these fun activities with the local Columbus community and look forward to welcoming you into our new superstore!
One activity we have lined up is the Bullseye Round Up. This interactive contest invites you to participate in a three-day on-site scavenger hunt for unique plushie versions of Target’s iconic mascot, Bullseye.
Three special edition Bullseye plushies will be hidden throughout the new Columbus superstore and guests must collect pictures of all three, post said photos to either Facebook or Instagram stories with the hashtag #BullseyeRoundUp and show proof of post to any in-store Target employee to redeem a $10 gift card. A maximum of 50 winners per day will be enforced and plushies will rotate every few hours to ensure fair opportunity.
Another way to participate in the joy of our grand opening is via shopping our exclusive daily deals! Each day we’ll rotate in new discount offers on some of Target’s must-have items as well as limited edition merchandise you won’t want to miss.
Additionally, stations will be set up around the store with unique activities like carnival games and even a Target trivia where you can compete for a secret prize. Make sure to follow us on our socials and download the Target Circle app to stay in the loop on all the latest deal drops available!
And lastly, we know shopping is all about the experience – even more, when you are with family and friends. These are moments you won’t want to forget! While visiting the store, make sure to stop by our specially curated photo stations for the chance to snap some great pics with your shopping entourage.
And if you decide to share on social media, make sure to tag us at @Target and use the hashtags #TargetJoyride or #TargetColumbus for the chance to be featured on our feed.
We look forward to becoming part of the Columbus community and can’t wait to see you in-store!