Urban Decay x Barbie
Summer 2023 Collection
For one of my multimedia classes, I created a mockup partnership between the cosmetics brand, Urban Decay and the release of Greta Gerwig’s 2023 Barbie film. Campaign elements include out-of-home ads, social media posts, and copy for the collaboration’s landing page.
Disclaimer: The content on this page is in no way endorsed by or affiliated with Urban Decay. This is solely for academic purposes only.
Come on UD beauties, let’s go party…
In case you didn’t hear, we’re trading our purples for pinks (don’t worry, just temporarily!) and officially entering our #Barbiecore era this summer 😎💅🏼
Introducing our latest collection inspired by Barbie™!
Urban Decay always strives to be bold and encourage others to embrace everyone’s differences. As our co-founder Wende Zomnir says,
“Makeup is not about covering your flaws, but showing the world who you are”
A statement UD stands by 24/7. So what better way to celebrate everyone’s individual shine this summer than with a new collection to celebrate all the confidence Barbie™ has taught us.
Now you might be wondering how can the iconic Barbie pink that’s been around for years, be unique? Well...UD was up for the challenge and we’re so excited to take the reigns this summer and show you exactly just how we’ve re-envisioned the classic Barbie pink to be the perfect fit for everyone. Our slogan is more than just words and we’re so excited to officially show you what it means to be “pretty different”.
You weren't the only ones who became obsessed with everything pink this past year (cue "Obsessed" by Mariah Carey 🎶) Featuring an all-new eyeshadow palette, five new lipsticks shades, two new 24/7 eyeliner colors and lots more - our summer Barbie collection is guaranteed to give you a pinktastic summer!
And the best part, starting today until July 14, 2023, you can enter our Urban Decay x Barbie giveaway for the chance to win two tickets to the premiere of Gerwig’s new Barbie film! Simply post a pic of your favorite look using UD’s new summer collection to show us what it looks like to “think pink” with the hashtag #UDBarbieParty to enter! Additional rules and regulations may apply - for more information, click here.
Make sure to tag along with us by following the hashtag #UDBarbieParty as we start the party this summer and discover what it means to “think pink” while having fun in the sun! ☀️💞
Start living the Barbie dream and shop the latest summer Urban Decay x Barbie collection by clicking here!
Out-of-Home Mockups
Bus Shelter
Billboard