Disney Magic
Over the company’s history, the Disney name has continuously fueled a desire to imagine the impossible. Not only has this message become a multi-generational ideology for the company, but it has also inspired a new wave of Disney magic that traverses borders. Whether it be through the latest film or an immersive in-person experience, Disney has continued to enrich their brand by embracing diverse perspectives that have only further enhanced their fanbase and kept Disney at the forefront of innovation.
Moments Recap
Magic In Action
Based on these findings, I was inspired to imagine a new diversity, equity, and inclusion (DEI) initiative catered to the Hispanic community. With pre-existing programs like Reimagine Tomorrow, Disney has provided a platform to amplify underrepresented voices. Moreso, as a Latina, I felt the most drawn to the company’s Voces Unidas platform. This led to the idea of Voces Iluminadas, an initiative that would hypothetically exist as an extension of Voces Unidas and showcase Latinx storytelling on various Disney media channels.
Media Kit
Banner Ad
Infographic
Out-of-Home Billboard
Press Release